I'm Shalman Shah, a performance marketing specialist. I plan and run paid media, and I bring creative and analytics into the same plan so every campaign can be measured against a clear goal. My portfolio describes more than 11 years of experience across Google, Meta and LinkedIn.
Experience referenced in my portfolio includes AKG Macinno Platforms Ltd., Enigma Multimedia Ltd., Mpire Global Ltd., Doel OTT, National Exchange Company S.R.L. (Rome), Atish Dipankar University, Sonargaon University and Sajek Eco Valley Resort. These are experience references, not endorsements or current employment.
Six ways to work together. Each one is scoped around your goal, and quoted after we talk.
Google and Meta campaigns planned around a measurable goal, then set up, monitored and adjusted. The focus is on return on investment and cost per acquisition.
Suited to: organizations that want enquiries, enrollments, bookings or installs from paid channels.
A steady, planned presence on your social channels that supports your paid campaigns instead of running separately from them.
Suited to: brands and institutions that need consistent posting and a clear content calendar.
Clear briefs and messaging so designers, writers and video or animation producers make assets that fit the campaign goal, then a structured way to test them.
Suited to: new offers, launches and campaigns where the ads need fresh creative.
Measurement that is agreed before spend begins, so results can be read with confidence. I work with your developers or BI team on what needs to be tracked.
Suited to: teams that cannot yet say which campaigns produce which results.
Tools such as Google Tag Manager, GA4, Meta Pixel and Microsoft Clarity may be part of an implementation. They are confirmed with you for each project before any work starts.
Campaigns built to bring in people who take a defined next step, such as an enquiry, an application, a booking or an install.
Suited to: education enrollment, hospitality bookings, diaspora and remittance audiences, and app or OTT acquisition.
One person keeping channels, creative and media pointed the same way, with regular communication so you always know what is happening and why.
Suited to: teams juggling several channels, agencies or suppliers.
Three projects from my portfolio, with the original screenshots as evidence.
Meta reporting plus WhatsApp Business and SMS messaging work, with both masking and non-masking SMS setups.
Search and display campaigns for a marketing agency client, with keyword research, landing page alignment and ad previews.
An ad campaign for an OTT company, documented with before and after evidence of YouTube channel activity, page reach and page views.
Figures are not summarized here. The screenshots cover different accounts, date ranges and currencies, so they are shown as supplied.
The full portfolio includes certifications, experience and every screenshot above.
Download portfolio PDF (about 18 MB)Data-driven performance marketing, with creative and analytics working together.
I'm a performance marketing specialist. My portfolio describes more than 11 years of experience managing PPC, SEM, display advertising and Google Ads, with a strong focus on ROI and cost-per-acquisition optimization, across Google and Meta platforms.
My aim is to drive measurable growth through data-driven strategy, creative optimization and cross-channel execution. In practice, that means turning insights into action, keeping creative and media connected, and adapting quickly as platforms change.
I have also worked with BI and creative teams on tracking, A/B testing and creative effectiveness.
These are experience references from my portfolio. They are not endorsements and do not describe current employment.
Meta Certified Associate
HubSpot certified as a Paid Media Buyer
LinkedIn verified Digital Marketer
Google Certified Advertiser
Labels and badges are reproduced from my portfolio. Issue dates and current status are not stated there, so please ask if you need up-to-date proof.
A proposed working approach in four steps. We adjust it to fit your project.
We talk through your goal, audience, offer and what you have already tried. I review any existing accounts and data.
I propose channels, creative needs, measurement and a budget split. You receive a written scope and a quote for my fees.
Campaigns, content and tracking are set up and launched, with designers, writers and technical teams coordinated as needed.
I watch the results against the agreed goal, test creative and targeting, adjust spend, and report what changed and why.
If yours isn't here, send it with your project brief.
I cover paid media, social media management, creative direction, analytics planning, lead generation and digital strategy. If your project needs something beyond that list, I will say so in the written scope and we decide together how to handle it.
My portfolio outlines six roles that a campaign may need: performance marketer, social media manager, creative designer, creative director, content writer and key account manager. I act as your main contact. If a project needs design, copy or technical input, I coordinate it and tell you in the scope who is involved. I can also work alongside your own designers, developers and BI team.
Pricing is custom. I do not publish fixed prices because the work depends on the channels, the amount of creative and the reporting you need. Send a project brief and I will reply with a quote for my fees.
No. Advertising spend is separate from my professional fees. We agree the spend together before campaigns launch, and you can see it in the platform reports.
No. I do not promise specific returns, because outcomes depend on your offer, market, budget and creative. What I commit to is clear goals, measurement set up before launch, and reporting that tells you what happened.
Your goal, the audience you want to reach, a rough budget range for advertising, and access to any existing ad accounts or analytics. If you have none of these yet, the Discover step is where we work it out.
Tell me what you want to achieve. I'll reply with questions or a quote.